But there’s so much more coming to the Salesforce stack.

What does it mean for Technical Marketers? Marketing teams will soon have a new assistant. Salesforce has its own AI capabilities (called Einstein) that have been a part of its tools for years now. In early March they announced that they have layered onto that additional capabilities from OpenAI’s ChatGPT…

With Salesforce’s Winter “22 release, notable enhancements were made to the way that a company’s app can work along with Marketing Cloud to create highly-contextual in-app experiences for customers. Best yet, once set up, these enhancements will enable marketers to tailor “moments that matter” in-app messaging to be delivered to…

Clouds gathered, and Astro shivered as shadows crept up the walls of Salesforce Tower. They were in the library, but something felt different. Despite the darkness, he could very clearly see all of them… lined up one by one in a neat row glaring back at him from one of…

Let’s say you had been scouring the internet for a little while, searching for the perfect cast iron frying pan. Then finally, you found it! You bought it… it arrived. You’ve been impressing your family for a few weeks now. …

A martech professional often juggles multiples roles. One moment, they could be donning the creative hat and the very next, using their technical expertise. And as one switches from one aspect to another, it is often easy to overlook the small things that can make a huge difference. …

A common question that gets asked in the Martech space is “What does it take to get hired as a Marketing Cloud professional?” A stellar candidate should really have a good mix of both soft skills and technical skills. This is the case across numerous different roles and fields. For…