Mahogany BeckfordUnveiling Salesforce’s New Marketing Cloud Growth EditionSalesforce recently announced a new addition to its suite of tools will be coming out in the 2nd half of 2024: Marketing Cloud Growth…2 min read·Feb 29, 2024----
Mahogany BeckfordChoosing Wisely: Aligning Perspectives on Marketing Cloud SolutionsNavigating a Collaborative Journey to Select the Right Platform4 min read·Oct 31, 2023----
Mahogany BeckfordSalesforce’s Marketing Automation is … Getting More AutomationWhat does it mean for Technical Marketers?3 min read·Mar 31, 2023----
Mahogany BeckfordSalesforce let the Genie out. What MC wishes will it grant? 🤔1 min read·Dec 31, 2022----
Mahogany BeckfordSpotlight on New Personalization Enhancements for Brands with AppsWith Salesforce’s Winter “22 release, notable enhancements were made to the way that a company’s app can work along with Marketing Cloud to…3 min read·Jan 30, 2022----
Mahogany BeckfordHidden in the Library — A Salesforce Halloween TaleClouds gathered, and Astro shivered as shadows crept up the walls of Salesforce Tower. They were in the library, but something felt…3 min read·Oct 26, 2021----
Mahogany BeckfordPersonalization — Viewed Through a Salesforce LenLet’s say you had been scouring the internet for a little while, searching for the perfect cast iron frying pan. Then finally, you found…3 min read·Aug 30, 2021----
Mahogany BeckfordChecklist to Success: Reminders for Efficient Martech CollaborationA martech professional often juggles multiples roles. One moment, they could be donning the creative hat and the very next, using their…3 min read·Jul 4, 2021----